Do you sell physical goods or sell services or sell downloadable products? Do you sell them in a store, by mail or via the Internet?

If you do, whether you have a physical store or not, you”re leaving money on the table if you don”t check out Google”s Adwords program. Adwords can give you a big edge — and can result in buyers who might never visit your store or see your print or mailed ads.

Adwords is a “Pay Per Click” (PPC) system. Your ad can show thousands of times, but you only pay when someone actually clicks on one of your ads. You have the choice of price — you bid for the maximum price you”re willing to pay for a click. And, the best guide to getting started is Google Cash.

Google”s Adwords advertising system even lets you target individual ad campaigns to specific geographical areas, such as countries, states and cities.

Sign up for Google”s Adwords program here: